Shahrukh Khan on a Spree
Shahrukh Khan has now found his footing in the Kaun Banega Crorepati, and seems to be doing better, as the programme progresses. He has an added advantage of being able to rope in his friends to the hot seat to add zing to the show. On the Valentines Day special he had 3 celebrity couples. He is doing it again- this time for the Holi special he has his Kabhie Alvida Na Kehna leading heroines – Rani Mukherji and Preity Zinta together on the hot seat.
Both the ladies who were friends seem to have had a falling out. This did not deter Shahrukh, who has a special knack in making all his heroines feel special.
Following the success of the show he was approached by Black Label to be their brand ambassador. Shahrukh is said to have demanded a hefty amount of 22.5 crores, for the 10-day shoot. This is the highest amount ever paid to a star.
When last heard of both the parties were ready to sign on the dotted line.
Shahrukh Khan will also endorse S Kumars new brand under the name Belmonte.
S Kumars Nationwide Limited – SKNL – Nitin Kasliwal who is the MD and Vice Chairperson of SKNL felt that Shahrukh was the ideal choice because of the strong synergy found between the brand and Shahrukh Khan as a person.
Both being stylish and having a mass appeal He found that both had the qualities of traditional innovation and versatility.
Belmonte is a complete wardrobe solution for the young urban male. There were fabrics, suiting and ready to wear garments in the mid-price range.
Shahrukh, while speaking on the occasion, was thrilled to have the honour of endorsing a quality product from a reputed house like, SKNL.
While answering media person’s questions he said that he was not fashion or brand conscious. He said that he had a middle class mentality and wore clothes he felt comfortable in. He felt that his hallmark was honesty and hard work and was happy that SKNL’s trademark was responsibity and quality in business.
Amitabh Bachchan is the brand ambassador for another brand – Reid and Taylor of SKNL.